Dseconds AV Tools
Privacy Policy
Last updated: September 13, 2026
This policy applies to all visitors and users of dseconds.com worldwide. We are committed to protecting your personal data in accordance with applicable privacy laws in every jurisdiction we serve.
1. Who we are
Dseconds AV Tools is operated by Dseconds Av Tools FZC LLC, a Free Zone Company registered in Ajman, United Arab Emirates (Licence No. 2627216030888). We develop and distribute SketchUp plugins for AV and live events professionals globally.
Contact: [email protected]
2. Data we collect
- Registration data: name, email, company name, and area of interest via the founder form
- Support chat data: messages sent via the chat widget and optionally your email. Messages are not stored after the session ends.
- Analytics data (consent only): page views, session duration, referral source, device type, and approximate country via Google Analytics 4 — only if you accept the Analytics category. Google signals and ads personalisation are switched off, so this data is not used for Google advertising.
- Attribution identifiers (consent only): Google Analytics assigns your browser a pseudonymous identifier. With your consent we attach it, your session identifier and any campaign parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term) from the link you arrived on to your checkout link, so that a purchase can be attributed to the source that brought you. This is part of the Analytics consent category.
- Advertising data (marketing consent only): if you accept the Marketing category, Meta Platforms sets its own first-party cookies (
_fbp, and _fbc when you arrive from a Meta ad) and receives page views, product page views, free-download clicks and checkout starts. We do not read or store the fbclid click identifier from the URL ourselves; where it is present it is recorded by Meta's own cookie after you have consented. At checkout we pass those two Meta cookie values to LemonSqueezy so that a completed purchase can be reported back to Meta from our servers. If you reject Marketing, none of this happens and no Meta script is loaded.
- LinkedIn advertising data (marketing consent only): the Marketing category also covers the LinkedIn Insight Tag. When we enable it on this site, it loads only if you have accepted Marketing under this wording. It then records your visit to the page (URL, referrer, IP address, browser and device characteristics, and a timestamp) so that LinkedIn can report on and optimise our LinkedIn ads and build website audiences for them. LinkedIn may set first-party cookies on dseconds.com (
li_fat_id, and li_giant) as well as its own cookies on linkedin.com. If you reject Marketing, the LinkedIn tag is never loaded. A Marketing acceptance you gave before LinkedIn was listed here does not cover LinkedIn: we will ask you again first.
- Transaction data: billing name and email processed by LemonSqueezy. We never see your card details.
- Technical data: IP address and standard server logs retained by Netlify and Cloudflare for delivery and security purposes
- Cloudflare Web Analytics (all visitors): our site is delivered through Cloudflare, which adds its Web Analytics script to our pages. It measures aggregate traffic and page-load performance (for example pages viewed, referrer, browser and device type, country and load times). Cloudflare states that Web Analytics does not use cookies or local storage, and does not fingerprint or track individual visitors over time by IP address or browser characteristics. Because it sets nothing on your device and is not used for advertising, it is not part of the cookie banner categories; it runs for every visitor.
3. Legal basis for processing
- Consent — analytics cookies, advertising/marketing cookies and tags (Meta, LinkedIn) and measurement, marketing communications
- Contract performance — processing your subscription or download request
- Legitimate interests — fraud prevention, security, service improvement
- Legal obligation — compliance with applicable laws
4. How we use your data
- Send confirmation emails and notify you when PRO subscriptions launch
- Respond to support questions via chat or email
- Process and manage your subscription via LemonSqueezy
- Analyse site usage to improve the product (analytics, consent only)
- Measure which campaigns and referral sources lead to purchases, so we know where to spend our effort (attribution, consent only)
- Comply with legal obligations and prevent fraud
We do not sell, rent, or trade your personal data to third parties for marketing purposes.
5. Cookies
The cookie banner offers two independent categories: Analytics (Google Analytics 4, with Google signals and ads personalisation switched off) and Marketing (advertising measurement by Meta and LinkedIn). You can accept Analytics without accepting Marketing. We set cookies in a category only if you explicitly accept that category. If you reject a category, no cookie or script belonging to it is loaded; if you reject both, no tracking cookies are set. Your choices, and the version of this wording you answered, are stored in browser local storage and respected on all subsequent visits. If you accept Analytics, campaign parameters from your arrival link are also kept in browser session storage for the duration of your visit and are discarded when you close the tab.
Changing or withdrawing your choice: use the Cookie settings link in the footer of our home page and product pages at any time to reopen the banner. If you withdraw Marketing, we delete the advertising cookies our own domain can remove (_fbp, _fbc, li_fat_id, li_giant) and reload the page so that no advertising script keeps running. Cookies that Meta or LinkedIn set on their own domains cannot be removed by our site; you can clear them in your browser settings. If you withdraw Analytics, Google Analytics stops on the next page load.
6. Third-party services
- Formspree (USA) — previously processed our Founder access form. It no longer receives new submissions; it still holds the records submitted before we moved the form to Netlify. Privacy Policy
- Resend (USA) — transactional email. Privacy Policy
- Netlify (USA) — website hosting, and storage of the details you send us through the Founder access form. Privacy Policy
- Cloudflare (USA) — content delivery, security (including bot protection on our forms) and cookieless Web Analytics of aggregate traffic and performance, for all visitors. Privacy Policy
- LemonSqueezy (USA) — payments and subscriptions, Merchant of Record. If you consent to analytics, your pseudonymous analytics and campaign identifiers are passed to LemonSqueezy with your checkout and stored on the order record. Privacy Policy
- Anthropic Claude API (USA) — support chat. Privacy Policy
- Meta Platforms (USA) — advertising measurement and audiences, Marketing consent required. When you accept Marketing, the Meta Pixel loads and reports page views, product page views, free-download clicks and checkout starts; completed purchases are reported from our servers via the Meta Conversions API. Nothing is sent to Meta if you do not accept Marketing. Privacy Policy
- LinkedIn (LinkedIn Ireland Unlimited Company for visitors in the EEA, UK and Switzerland; LinkedIn Corporation, USA, elsewhere) — advertising measurement and website audiences for our LinkedIn ads via the LinkedIn Insight Tag, Marketing consent required. When enabled on this site, the tag loads only after you accept Marketing under wording that names LinkedIn, and records your page visits as described in section 2. Nothing is sent to LinkedIn if you do not accept Marketing. Privacy Policy
- Google Analytics 4 (USA) — analytics, consent required, IP anonymisation enabled, Google signals and ads personalisation disabled. Purchase events are additionally sent to Google from our servers rather than from your browser. Privacy Policy
7. International data transfers
Your data may be transferred to and processed in countries outside your own, including the United States. We rely on Standard Contractual Clauses (SCCs), adequacy decisions, and the data processing agreements of our third-party processors to ensure adequate protection.
8. Data retention
- Registration data: until deletion request or 3 years of inactivity
- Chat messages: not stored after session ends
- Analytics: 14 months (Google default)
- Attribution identifiers: removed from our analytics processing records within 30 days of an order being processed
- Advertising identifiers: the Meta cookies are set by Meta with Meta's own lifetime (typically up to 90 days); LinkedIn's first-party cookies last up to 30 days (
li_fat_id) and 7 days (li_giant). They are deleted when you withdraw Marketing via Cookie settings or clear cookies for dseconds.com; we keep no separate copy of the Meta values beyond the order record, and none of the LinkedIn values
- Cloudflare Web Analytics: aggregate, cookieless metrics kept by Cloudflare under its own policy
- Transaction records: 7 years for tax/legal compliance
- Server logs: up to 30 days (Netlify)
9. Your rights by region
European Union and EEA — GDPR
Right to access, rectify, erase, restrict processing, data portability, object to processing, and withdraw consent. Right to lodge a complaint with your local supervisory authority.
United Kingdom — UK GDPR
Same rights as EU GDPR. You may also contact the UK Information Commissioner's Office at ico.org.uk.
United Arab Emirates — UAE PDPL
Under Federal Decree-Law No. 45 of 2021, you have the right to access, correct, and request deletion of your personal data.
United States — CCPA/CPRA and State Laws
California residents have the right to know, delete, opt out of sale (we do not sell data), and non-discrimination. Residents of Virginia, Colorado, Connecticut, Texas, and other US states with privacy laws have similar rights. Submit requests to [email protected].
China — PIPL
Under China's Personal Information Protection Law, you have the right to access, correct, delete, and transfer your personal information. We obtain explicit consent before processing and do not transfer data outside China without appropriate legal basis.
Japan — APPI
Under Japan's Act on the Protection of Personal Information, you have the right to disclosure, correction, cessation of use, and deletion of your personal information.
Singapore — PDPA
Under Singapore's Personal Data Protection Act, you have the right to access and correct your personal data held by us.
India — DPDP Act
Under India's Digital Personal Data Protection Act 2023, you have the right to access, correction, erasure, and grievance redressal.
Brazil — LGPD
Under Brazil's Lei Geral de Protecao de Dados, you have the right to confirmation, access, correction, anonymisation, deletion, portability, and information about sharing.
Canada — PIPEDA / Quebec Law 25
Under PIPEDA and Quebec's Law 25, you have the right to access, correct, and withdraw consent for your personal information.
Australia — Privacy Act 1988
Under the Australian Privacy Principles, you have the right to access and correct your personal information held by us.
South Korea — PIPA
Under Korea's Personal Information Protection Act, you have the right to access, correct, delete, and suspend processing of your personal data.
All other jurisdictions
Regardless of where you are located, you may contact us at [email protected] to request access to, correction of, or deletion of your personal data. We will respond within 30 days.
10. Children's privacy
Our service is intended for professionals and is not directed at children under 16 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect data from children. Contact us at [email protected] if you believe a child has provided us with data.
11. Security
We implement appropriate technical and organisational measures to protect your data. All transmissions are encrypted via HTTPS/TLS. We notify affected users of any data breach as required by applicable law.
12. Changes to this policy
We may update this policy periodically. We will notify registered users of material changes by email. The "Last updated" date at the top reflects the most recent revision.
13. Contact
Email: [email protected]
We respond within 30 days of receiving your request.
Back to dseconds.com